Also very briefly: In german ECHT means real, genuine. The ECHT, Mr. Baum from Volksbank Pforzheim discovered it. It is not a natural person, not a business partner, it is a part of a human being: the boss.
Because the founding of the own studio had to be done in shortest time, he adopted a logo that his cousin had designed as part of her graphic design studies. Replaced the initials of her first name with his own and the logo came on the business plan. And Mr. Baum read it as
ECHT EPPELT, raised his thumb (it hasn’t only existed since Facebook) and signed the funding application.

So WHO is the WHY. ECHT EPELT stands for identification with what he does, stands for independence from what comes out.
It stands for commitment and is what today is described as a mission statement.

POST is sometimes also called this department. We prefer to stick to the German descriptions:
Image processing, pre-press, retouching. In the highest quality.
Performed by people who have learned this from scratch and are always up to date in their profession.
To our services:
Exemption, correction of small defects, colour corrections, sharpening, preparing the data for the respective purpose: CMYK in the respective, optimal colour space for printing, cutting for the web and social media. Composings from single shots, stacking for the most extreme macro shots, integration into layouts and print templates.
This is what our image editing does. By the way, this also applies to images that do not originate from us.

Because we know how important it has become to be present on as many platforms as possible and because “somehow” doesn’t help, we have developed social media packages for our customers. From the photo to the maintenance of the complete account, we take care that the young world carries them to the wide world. That’s why our account suffers, but that’s not bad.
We work on a basis of trust, we are honest, we are cost-oriented. But we don’t give away our performance either and therefore we can live off it. That’s why you can still call us in 15 years. Many existing customer relationships have lasted that long with us. Actually – that’s not true at all, we have customers who have relied on us since 1994.

We do not have regional customers for some of our products. And despite the internet the ways are sometimes still far away, so we concentrate on what we can do perfectly and the boss dreams of the picture of a freshly grilled entrecôte of Uruguayan Angus beef in the back light of the sunset, garnished with onion butter turned into red wine and coarse sea salt.
But he would include you in his night prayer if you threatened with such an order. He would also photograph vegan 😉

PORTFOLIO FREE PHOTOGRAPHY